A basket of Sal's Birdland jumbo wings with Sassy Sauce for dipping

Tradition. Heritage. New Flavor.

Tradition You Can Taste.Flavor You Can Ship.

Sal's Birdland has been serving Upstate New York favorites since 1974. Now the original sauces, seasonings, and flavor can be delivered nationwide.

  • Since 1974
  • Upstate NY Born
  • Fresh, Cooked-to-Order Favorites
  • Ships Nationwide

Two Ways to Get Sassy

Fresh jumbo wings and seasoned potato wedges served at Sal's Birdland

Eat It Fresh

Fresh jumbo wings, seasoned potato wedges, chicken dinners, house-made sides, and the original Sal's experience.

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Sal's Sassy Sauce bottle lineup ready to ship

Make It Sassy at Home

Original Mild and Hot Sassy Sauce, specialty sauces, Seasoning #7, bundles, pantry products, and gifts.

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Eat It Local

Straight From the Birdland Kitchen

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Jumbo Wings

Jumbo Wings

Fresh, never frozen, cooked to order.

Seasoned Potato Wedges

Seasoned Potato Wedges

The Upstate side that started it all.

Chicken Dinners

Chicken Dinners

Plates and dinners with house-made sides.

House-Made Macaroni Salad

House-Made Macaroni Salad

The recipe locals grew up on.

Ribs, plates and Sal's favorites round out the board. Menus and prices vary by location.

Ships Nationwide

Bring the Flavor Home

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Collage of vintage Sal's Birdland photographs: storefront, menu boards, and platters sign

Our Heritage

From a Rochester Chicken Shop to Tables Everywhere.

Sal's Birdland opened in Rochester in 1974. The wings and wedges built the reputation — but it was the sauce and the seasoning that people kept asking about.

Sassy Sauce and Special Seasoning #7 became restaurant staples across Upstate New York. Customers wanted them at home, so we bottled them.

Today Sal's still cooks to order for its local restaurant guests — and ships the same flavor nationwide.

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New Flavor

It's Not Just for Wings

Get Sassy in the Kitchen

Licensing the Brand

Carry Sassy Sauce — or Open Your Own Sal's Birdland

License the Sal's Birdland brand and stock Sassy Sauce, Bar-B-Q, Jamaican and Seasoning #7 — wholesale cases, retail-ready — or license a full Sal's Birdland restaurant with training, supply and launch support behind it.

Licensing the Brand

Craving the Original?Find a Sal's.

All Locations

Want the Flavor at Home?We'll Ship It.

Sauces, Seasoning #7, mac kits, party packs and gift cards — packed in Upstate New York and shipped anywhere in the country.

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